If they have a slogan, I don't know it. You don't need to know much more than this, they really work hard to get the job done right. I'll try to spare you from reading the entire review so I'll hit the high points. They cost less than pretty much everyone else. They bring a bunch of cool high tech equipment that must cost a fortune (they can make a high definition video of the inside of your pipes so you can see what's going on for yourself). They bring a good attitude and friendly demeanor. And they really do want to make your drains run as good as new.
The job I called them out for was a last minute oh-boy-I-need-an-inspection-now kind of situation. Jake came right out and was happy to let me watch what he was doing and explained what was going on. By the way, my house is OLD! Jake had to break a clog in a pipe that was like cement. After much effort he couldn't wash out the scale that was produced. He told me I could leave it that way, it may run out in time, but that I should really have the pipes hydro-jetted. I had been watching the images from the camera in the pipe so I knew he wasn't trying to sell me something I didn't need. There was a lot of scale in there!
Alex came out 2 days later for the jetting. He worked for a long time trying to get everything out of the lines but was having trouble with our unique sewer setup. In the end, he had to come back. Together with the boss, they got the job done. They also were able to give me a lot of information about my sewer lines. Information that was not all good, but it is better to know ahead of time so I can plan for the future. Remember, this is an old house with nearly 80 year old pipes.
In the end these guys did an excellent job dealing with a far more complicated system than they expected. I was around to see a lot of the work they did and to hear them discuss a lot of the situation. It is apparent that they truly cared about how well they got the job done at my house and they have an honest culture of interest in knowing what is going on under every house in which they work.
One last thing, no amount of chemical drain cleaner will do what these guys can do with a real drain snake and a hydro jet. When I think about how much I use the drains in my house and how important it is for them to work correctly, it's a no brainer to call them out when things aren't going down the way they should.