Edwin Z.

7/17/2023

There's a reason why Esed at Ideal Electric has a solid 5 star rating. He's a skilled electrician who will insure that your project is completed immaculately. Esed is very responsive and communicative. He took time in our initial phone call to understand our project, in this case installing a 240v outlet in our kitchen for an induction range. He came right away and completed the job in less than three hours.

Esed is very clear and upfront about costs. He's not trying to nickel and dime you - he's transparent that prices may increase depending on the complexity of the job and that he won't truly understand it until he shows up.

If you have any electrical needs, I would not hesitate to reach out to Ideal Electric! I know I will for any other electrical needs I have.

Sheila P.

5/19/2023

Esed is so easy to work with. I had five fixtures that needed to be replaced in my old house, and he expertly did them all in one visit. He is extremely capable and experienced, and knew exactly how to efficiently manage the job. Some wiring was worn and he got up in the attic through a tiny entry in a closet and replaced it so that my house would be safe. I enjoyed the entire experience - and now my kitchen, laundry, pantry and front porch are glowing with wonderful light. Thanks to Esed!

Sadie M.

3/13/2023

Esed is authentic and does thoughtful work! He completed a complicated panel upgrade and relocation for us. Esed's wiring and finishing are clean. He takes pride in quality work and aethetics, while still maintaining efficiency. We would be happy to work with Esed again and would highly recommend him!

Crattus M.

11/11/2022 12:00:00 SA

I had an urgent electrical problem today. The unit above mine had a plumbing leak and my kitchen stove and lights were flooded. Having worked with him several years ago, I called Esed again, and he was here within an hour.

Esed checked all of the electrical outlets and plugs in my kitchen, and ensured they were functioning properly. As before, he was competent, efficient, personable, and kind. When you need an electrician, Esed's the real deal.

Brad W.

2/22/2022

The ceiling lights in our dining room (4 in total) stopped responding to the switch this weekend. I naturally assumed the switch had failed and went to Home Depot and bought a replacement and installed it. No luck. Then I called my neighbor, who knows a good deal about electricity and he spent about 90 minutes trying to sort it out, but it eluded him. So I went to Yelp to find a professional electrician and stumbled onto Ideal Electric. The reviews were over the top, so I called & left a message on Sunday afternoon.

I received a call from Esed early Sunday evening and explained my situation. He explained his approach and pricing, which seemed a bit steep to me so I said I would have to discuss it with my wife & would call him back. She said to call him and get him over here, which I did, and he was here today before noon. We immediately liked him and within 30 minutes or so, the problem was fixed.

I will echo everyone who has said he is reliable and honest and a pleasure to spend time with. Plus, he liked our dog, who fell in love with him, so that was all to the good. Esed knows what he's doing and made sure we were 100% satisfied with his work.

I don't want to put Esed on the spot here, but he left a very generous treat for Stella, our pooch. That was way beyond what you'd expect from your friendly neighborhood electrician. Will definitely go to him first when the next electrical crisis arises. Thank you Esed!

Carson H.

1/31/2023

Esed helped us instal and electric car charger in our garage earlier this month as well as replace out electric panel in our house a little over a year ago. He is organized, efficient, and professional. You can tell he really cares about the quality of his work and it shows in the finished product. We would highly recommend Esed.

Matthew D.

06/02/2022 12:00:00 SA

Esed replied to my Yelp request very quickly, and gave me concrete and actionable advice on how to proceed with my project. I would strongly recommend contacting him for your project, too!

Sherri K.

4/19/2022

We have an old house which has most of our appliances on only one circuit. When that circuit gets overloaded all of them go at once. Normally we just swap out a fuse and flip the breaker back on, but today replacing the fuse wasn't working - which left us without Internet on a very very busy work day.

We called Ideal to schedule an appointment, assuming they would need to come and take a look and see if anything was wrong with the fuse or the breaker box. Instead the owner advised us that before he charged us for an hour or more of troubleshooting time we should first get entirely new fuses and swap them all out, and call back if that didn't work. Thankfully it DID work, since all that had happened is more than one fuse had burned out. We were so busy trying to deal with work at the same time that we didn't think to try that.

So many many thanks for on point advice, at no cost to us! We're very glad to be able to repay that with a five-star review.

Kristin N.

9/15/2021

I'm so glad I found Esed. He is one of the hardest workers that have worked on our home. It was a rather warm day and he worked straight from the time he arrived until he left. He was very transparent about the costs, unanticipated issues, and presented resolution for problems we faced. I appreciated his knowledge and expertise. I would absolutely hire him again and would recommend him to others.

Robert G.

12/12/2022 12:00:00 SA

Esed installed ceiling kitchen lights seven years ago. No problems since then. He has a great work and service ethic (apparently from his early school days). Glad to know that he is still in business.

Art D.

12/09/2022 12:00:00 SA

Great response. Highly professional in attitude and ability. Highest recommendation for quality.

Mark P.

12/30/2021

Terrible listener and does a horrible job, therefore, of communicating. His questioning left me feeling as though I was a criminal, firing question after question, sometimes repeating the same question even though I already gave a comprehensive answer. There is no way I could work with Esed.

In response to Esed's reply, our conversation was more than three minutes long per my phone log. That is a long time to discuss a kitchen rough in and my attic still has knob and tube for lighting... that's it. Esed could not grasp the later point at all. If he needs to return to ask the question repeatedly (regarding something in which he is supposed to be expert) at different times in the same conversation, it is human to become frustrated, and there is no way I am going to hire him. You all decide. This is the purpose of this ability to write reviews on these experiences with these prospective service providers regardless at what level of interaction we have with them.

And regarding Esed's treating people with dignity and respect..., he wanted to talk me again after writing the review to do something about the one star and to tell me I was wrong.... This is not treating me with respect. This is treating me with great disrespect and not understanding how his behavior on the phone impacted me, his yelling at me, his repeated questions about the knob and tube, his specialty, why I need an electrician. And in the end, it was about him getting me to change my review.

Tiffany R.

4/27/2021

I would give Esed six stars if I could. We had some unusual complications with our old wiring and were wanting to prepare to receive a solar battery backup, as well as rewire the 81-year-old kitchen for a renovation. He went out of his way to ask questions and give explanations that would ensure we got the best value for our money. He even changed his schedule so that our kids would not be disconnected from distance learning when the power had to be shut off during the upgrade.

If you are a know-it-all who is too impatient to listen to an expert, discuss options and gain an understanding of the various systems involved: move along and find a different electrician. If you are looking for someone who is honest, careful, thoughtful and very skilled at his job, hire Ideal Electric.

Jeffrey D.

3/16/2022

Esed was very responsive came the same day and installed a 50 amp sub panel at a very fair price. Excellent communication and follow through. I highly recommend ideal electric

Tim G.

8/22/2021

Ideal Electric is amazing. I've been looking for a reliable and honest electrician for 6 months, and my home projects have been piling up. I've also had quotes and suggestions from other electricians that I just didn't know if I could trust. But Esed was honest and forthright, helping me see what was important and what wasn't of the projects in my mid-century home. He's a craftsman -- he cares about doing high quality work, cutting no corners and caring about the details as if he's working in his own home. He helped me install more of the weird brand of switches and outlets in my home without complaint, and he helped me troubleshoot things I was struggling with myself. He even spent the time to make sure I was understanding every detail, too. And he did all this with transparent, no-BS pricing.

Esed is a incredibly nice man, someone who cares about his craft, his customers, and doing good work. I couldn't recommend him more highly.

Gillian D.

11/06/2021 12:00:00 SA

We've been meaning to get our outlets converted to grounded plugs since we moved in but have been hesitant to schedule anything due to cost, lengthy wait times, and complicated processes working with other electricians. I'm SO glad we found Ideal Electric!! Esed gave us a very reasonable (and accurate) quote and scheduled our work to be done 2 days later. In one morning he did all the work that we had been putting off for years. He even talked us out of multiple pricey upgrades that we thought we needed! I will be calling Ideal Electric for all of our future electrical work (though as he says, the less I have to see him the better! Though our cat, who he made fast friends with, misses him already). Thanks again, Esed!

Sachi R.

8/18/2021

I'll be honest, I never met him. BUT when I called to make an appointment, he helped me troubleshoot. Saved me a bunch of money! Turns out I had a silly problem, and you probably won't have something so simple, but he is a good, honest businessman :)

Louis E.

05/07/2021 12:00:00 SA

I contacted Esed with an urgent request (running 220V to a new electric water heater to replace my home's gas heater, which had just died) and he came out to start the work the same day. My subpanel was already full and we were discussing a very expensive solution (adding a whole new subpanel), but when I identified a simpler and cheaper option (combining a few loads on the existing subpanel to make room for the water heater), he was happy to do that instead. After the plumbers installed the new heater the next morning, Esed came back and connected the power, and everything is working as expected. Overall, I'm very happy with the experience.

Marshall P.

3/28/2022

Esed was professional, calm, and efficient from the moment I called for his help. I especially appreciated the way he immediately triaged my need by asking focused questions about the electrical setup in our first phone call. I needed a 240V outlet installed and he knew from experience exactly what challenges might come up. He was up front and clear about the expected costs and what contingencies could increase them. Once here, he worked quickly and professionally. He explained his process and his reasons for approaching the work in the way he did. He is highly trained, very experienced, and shows a lot of integrity, all of which are important to me! I would definitely bring him back for future work.

Lane F.

3/17/2022

I hired Esed to address some issues that came up in the inspection of my new home, and was immediately impressed with his thorough communication, punctuality, and precision. Esed is clearly an expert, immediately diagnosing the quirks in my electrical setup, and addressing them with a thoroughness that left me confident that the work had been done well. I had him replace a dozen outlets, reconfigure my panel, run a 220V line to the back of my home, and install another 220V outlet in the garage, and I plan to hire him back soon for some additional work. Lastly, Esed couldn't be a nicer guy, he was a true pleasure to have around. If you're hoping to find an electrician for the long haul, look no further.

Toni M.

12/07/2020 12:00:00 SA

Esed remains our go-to electrician. He is reliable, capable and just all around stellar. The ceiling light/fan in Alan's office was having issues, the light intermittently flickering when the printer was being used. Alan called Esed over the weekend and he was able to come today to troubleshoot the electrical system and to rule out that that was the problem. He did rule that out, which was a relief. He determined that the light/fan was defective. We'd bought it about 5 years ago. Alan had ordered another light/fan and it was sitting in its box in the living room. Esed took down the old one, assembled and installed the new one and replaced the defective light switch on the wall in that room w/ a new, modern one. He disassembled the old fan and put it in our garbage can and broke down the box the new one came in and put it in our recycling can. When he asked if there was anything else he could do, I asked him to change the calendar on the wall, which the kids usually do, but they've been sick and haven't been over. He did that too. Esed's fee for all that work was extremely reasonable. He does his best to save you money and I appreciate that. Besides, he's a sweet man.

Serena W.

03/09/2021 12:00:00 SA

Esed is highly knowledgeable, efficient, honest, and down to earth. We needed our outdated Federal Pacific breaker panel replaced, and Esed did an incredible job. The pricing was very fair and competitive, and Esed was absolutely transparent about every single task and price -- no hidden costs. He also worked amazingly quickly! We will definitely be asking Esed for our future electrical needs.

Korey W.

10/20/2019

Esed at Ideal Electric is a lifesaver! He was the only one that could come out on short notice to help an urgent situation. We blew out our power right before the holidays and discovered our electrical service panel was not to code and we were not connected to PGE correctly. He came out and gave a thorough estimate of the issues and what needed to be done. His work is top notched and his work is clean and tidy. Esed is a real pro and is upfront with his services and pricing. We were very stressed out as our power could go out at anytime. He came in with such experience and knowledge that it gave us some peace of mind. He knew all about working with PG&E and closed all the loops. He takes full responsibility for his work and will be the intermediary to PGE if your work involves dealing with them.

Lastly, I find him to be an honest business man. He even advised me to look elsewhere if I wasn't happy or refused work because it might serve me better to not hire him.

I highly recommend Esed and his services. He will be the first to come and help you out in a pinch.

Farhad P.

1/28/2021

I hired Esed for a few small jobs around the house (replacing light fixtures, installing a new outlet outside) and he was STELLAR. Gave me an accurate estimate on the phone, explained under what circumstances that might change, showed up on time, did an amazing job, was extremely friendly. As another reviewer said he was a little brusque on the phone in my initial contact, but don't let that deter you, he is the best.

Janette R.

1/13/2019

Esed was able to come out the same day right before Christmas. He did an excellent job of running two new circuits to my laundry room, very clean and neat, too. He did not leave a mess, and the outlets look very nice. I felt very confident that he knows what he's doing, and he got me up and running with my new washer and dryer. Very fast worker, too!

The only drawback is that he is very expensive. Esed is upfront about his prices, and he won't even come out to give an estimate without you having to shell out $350... so keep that in mind. If I had been patient to wait a month for another electrician, I could have saved a lot of money. He charges almost double what other electricians charge. However, if it's worth it to you, then go for it. I didn't want to wait a month or longer for some of the other good electricians, especially with Xmas and New Year holidays coming up.

Tirumal P.

4/29/2021

I was looking to install a Tesla Wall Charger (HPWC) in my garage. After talking to several electricians and getting multiple quotes, I found Esed's quote to be very reasonable and in-line with what the Tesla community was saying it would normally cost. He immediately picked up my call, answered all my questions in great detail and clarity, and assured me that it would be doable with my current home setup. He arrived promptly on time and finished the job quickly. He is very efficient and clean with his work. The charger fits seamlessly on the wall and he was able to do it without any cables showing, which is a huge plus. He even printed some new labels for my panel :) After the job was done, Esed asked me to test it and it was only charging at half the capacity as what I expected. When I pointed this out, Esed immediately double checked his work and realized one of the wires was incorrectly switched and fixed it quickly. After my first night of charging, everything works great and as expected! Esed is very knowledge about his field, friendly, and easy to talk to. I'll definitely be going with Esed for any future electrical work I have and would highly recommend him if you're looking for someone to get the job done correctly!

Laura P.

5/16/2020

Esed is incredible! He is responsive, fair and does great work. I was so happy to get several outlets repaired quickly and inexpensively and then some. He levels with you about work that is not necessary and helped me me make practical decisions about my home.

Alan S.

11/12/2018 12:00:00 SA

Top notch. I spent a lot of time trying to find an electrician; had some variable responses and some that were just too busy. But Esed made an appointment and said he would work me in; he was a little brusque on the phone but I don't think it comes from a place of not actually caring or being rude. I convinced him I knew something about something by taking accurate measurements and pictures that helped him make his estimate remotely. He showed up a little bit late and seemed genuinely apologetic.

He came up with a plan to install a commercial grade heater on our patio; this required getting into the circuit board and running cable through the attic. He came up with a plan for mounting the fixture, which was nice since the heater did not come with one. He completed the task in a single day and stayed on budget. I cannot complain at all, was very satisfied with the service and would use him again. I recommend him without reservation.

Devin L.

9/16/2020

Improved customer service , called back and the gentleman was more responsive . Customer service is key

judy l.

6/30/2020

Honest, efficient, skilled, and worth every cent! Thank you, Esed, for fixing our electrical issues safely for our family!

Tyler D.

12/27/2020

Great service. Confidently hire Ideal electric for quick, thoughtful electrical work.

Dave L.

7/28/2020

Esed did some work at my house to prepare us for fire season and blackouts. He was extremely diligent in understanding what my current setup was and making recommendations on what I needed to buy. He was very patient (which was necessary since he was educating me on this!) and careful in making sure I use it safely. I highly recommend him. He also came with mask in hand-- so he's COVID friendly.

Brynley W.

06/02/2019 12:00:00 SA

Esed and Ideal Electric are the best. We had an issue with our kitchen outlets and they were able to talk us through the problem over the phone - he wouldn't even let us tip him.

Talk about knowledge and honest and professional! We will be using him for all of our future electrical and telling anyone who asks us to call him!

Bill H.

06/06/2020 12:00:00 SA

This review is based on a conversation I had with this business regarding a quote. This gentleman Esed is highly knowledgeable and helpful. Although he could not assist with my particular project his information was invaluable. I would recommend him to people I know for jobs within the scope of his services.

Charles C.

05/06/2021 12:00:00 SA

Esed is a straight shooter no BS kind of guy. He does excellent work and takes the time to answer any questions you have. My wife and I are new home owners that bought a house with electrical that hasn't been updated in decades. Esed brought us to the current century and took the time and effort to educate us so we knew what a modern homes electrical needs are, how things are wired, and why things are done the way the are. I would recommend Esed to anyone who needs any type of electrical work done. And if you're new to hiring an electrician, I cannot recommend Esed enough.

Jennifer B.

07/01/2020 12:00:00 SA

I called Esed based on his stellar reviews. I got Esed on the phone and through discussion and me sending pictures he gave me a clear explanation of options for home electric car charging. He came the next day, we agreed on the most reasonably priced option, and he did the work right away. The finish looks very professional and I now have a home charging station for my car. A prompt and painless home contracting experience.

Becca L.

09/06/2020 12:00:00 SA

While I did not end up hiring Ideal Electric, I am compelled to write a glowing review because he actually saved me the money of hiring an electrician for an emergency call! He was able to diagnose the issue over the phone and offer trouble shooting advice for free to see if the tenants could fix the issue on their own. It worked! He was so clear, nice, and genuinely cared. I will definitely call again if I need an electrician in the future!

Anne A.

7/28/2017

10 stars actually.....I hired Esed to do a complete Electrical Upgrade of an 80 year old home. The challenge is that it is a lath and plaster finish, make an electrical upgrade more challenging. The project included getting a permit for all of the work, installing light fixtures, over 35 new grounded plugs, 7 new circuits, removal of an ancient fuse box, installation of many light switches and dimmer switches, and wired smoke and carbon monoxide alarms, all to code.

Esed had an in depth meeting with us for which he charged for his time. This meeting was essential in order to define the scope of the project and how much it would cost. His written estimate was detailed and realistic. Along the way we ended up installing extra wired smoke alarms, and light fixtures in locations where it was not easy to install them. Because some of the fixtures did not come in on time, Esed had to return a few times. Getting the permit finaled was another time consuming thing to do. Had I known Esed was such an awesome Electrician, I would not have pulled the permit, but I needed to be sure no shortcuts were taken. Esed is not a shortcut type of Electrician. He does his work super professionally and he has excellent communication skills.

A word about Craftsmanship: Esed's work is super clean and beautifully executed. Even the wires inside the boxes are super clean in execution. If he has to make a hole in your plaster, it is a clean easy to patch hole. His hole patching colleague does a beautiful job as well.

A word about Knowledge: Esed is really smart, and his knowledge of Residential Electrical makes him stand out head and shoulders above other Electricians I have used over the years. We had to solve a light fixture challenges and Esed came up with safe, practical and attractive workarounds.
He can explain to a lay person WHY taking a certain approach is the best approach, but he can offer alternatives as well.

To summarize, there were many changes in the scope of the project, initiated by us. Esed did a beautiful job of communicating where things were going, how much things would cost, and how long things would take. His written estimate was professional detailed and easy to understand. He managed not to get frustrated with what it would take to finish the job. Esed is super efficient and gets more done in an hour than many other Electricians. If you are looking for the cheapest Electrician around, Essed is not your guy. If you are looking for the best Electrician around, then Esed IS your guy

Rebecca Y.

12/22/2020

Really friendly and pragmatic. Helped us save money after other electricians recommended we completely rewire our house. Did a very nice job with our home. Also, he was super sweet to my dog who often gets anxious when we have visitors.

T. M.

12/14/2020

Esed is thorough, honest, and very easy to work with. I am so glad I found him because my wiring in my attic was a huge mess! He was able to quickly assess what was necessary vs what was optional and gave me honest information. He explained everything clearly and helped me understand the plan. He somehow was able to transform a huge wiring mess into a safe and organized system in just a few days! His work is worth every penny.

Caryn L.

2/15/2021

He was professional, efficient, knowledgeable, and came within an hour of our call on a Saturday. He assessed and fixed our problem quickly. We are very satisfied customers.

Ryan H.

03/05/2018 12:00:00 SA

Esed did an exceptional job fixing our panel and a broken outlet. Quick, efficient, thorough, fair and friendly. What else is there?

Thank you for the great job Esed!

Annabelle I.

11/06/2019 12:00:00 SA

Esed came promptly to review our electrical needs (adding outlets, fixing faulty wiring, lighting fixtures). He spent a good amount of time on the phone with me beforehand to get an idea of the job, gave me a detailed estimate, and came out the same afternoon. He also offers good advice about future work--in one case, my husband and I wanted to move some outlets for aesthetic reasons, and he advised us against it because of the cost and eventual need to reverse the work for permitting reasons. He's honest and professional.

Frank A.

1/19/2019

Sorry, but explained my issue and agreed to the $450 troubleshooting appointment, even thinking it as a bit excessive. Said they expected to be able to do it last Friday afternoon and would call in morning to confirm.

I scheduled nothing in the afternoon and waited for his call. It is now the following Monday and have heard nothing.

This says

Wow, I had hoped to forget this episode but just read his response.

I also own my business and would take criticism and not make up a response like this. It was simple, he said he would try and meet me on a Friday but call in am to confirm but never did. Wasted my time when I could have been doing other things.

Tina L.

11/30/2019

I didn't even get a chance to meet this guy face to face and he helped me out immensely!! I called him thinking I needed a new circuit breaker & he proceeded to trouble shoot with me over the phone. He gave me asked me questions about the circuit and gave me a tip on how to flip the switch to restore the power ( an extra step involved then simply flipping the switch) which is what I did.
Then,get this, he stayed with me on the phone as I went thru my apartment to see if the outlets worked ! What???! They don't make 'em like that anymore - he's the real deal! He actually showed interest in my problem and showed compassion.
I was so thankful & he laughed and said I just saved you $300. I'm so grateful

C R.

1/17/2020

Esed really is a rockstar when it comes to customer service. He is expensive, but he is a man of true ethic. I have a great amount of respect for him. Truly deserves a 5 *

Jon G.

09/11/2020 12:00:00 SA

Esed was quick, competent, and gave a great deal. He made a difficult and expensive repair painless. Would work with him again.

Itabora F.

09/05/2019 12:00:00 SA

Ideal Electric should be on anyones' favorite phone number, on anyones' refrigerator magnet because this company is AWESOME!! I would give ten stars if I could. Definitely call Esed and be assured that he will provide the most efficient and honest service possible. No tricks, no catches, no lies. He is honest and ethical to the bone!!

Hermes Rios

Simon H.

01/01/2019 12:00:00 SA

Nice guy. Came out quickly. Resolved the problem. Explained further work to consider and provided a quote. Prices might be slightly higher than others but he's pretty frank about it.

David M.

10/13/2020

When you hire Esed, you get someone who will work with you to deeply understand your needs and offer you the best solution at a fair price - with no nonsense! You get 40 years of experience and an exceptional work ethic with a European craftsman's mind-set. He comes when he tells you, does what you need, and delivers exceptional results. As a bonus, he is an outstanding teacher so you know more about your electrical system after he's done so you're a more informed customer the next time. He is an exceptionally skilled at both the diagnosis of the problem and extremely fast in delivering the solution. If you want excellence, hire him! I have hired him for three jobs and I'd never go anywhere else!

Don F.

8/15/2020

I used Ideal Electric because of the great reviews, and I was not disappointed. I was having a problem with the power to my air conditioning unit, so I called Ideal Electric and made an appointment with Esed for the following day. He came on time and diagnosed and fixed the problem with incoming power to the meter box. I am very satisfied with his work and would highly recommend him.

Michelle C.

6/17/2016

This review is long overdue. We had a great experience with Esed the licensed electrician that we hired. The company is Ideal Electric located in the East Bay. The owner, Esed Okanovic, was very honest, professional, prompt, friendly, and neat. Esed did a great job and addressed all the concerns we had. We are relieved and pleased with the results. He was courteous, efficient, very reasonable price-wise and extremely skilled. If you need an honest, professional and prompt electrician, please consider hiring Esed. We would definitely hire Esed again and highly recommend him.

Thank you Esed! Hill Family

Kaaveh L.

3/18/2019

I needed to install a EV power outlet in my garage. I called a number of electricians in the area and decided to go with ideal electric because of the experience and professionalism of Esed. Good price, great work. I would highly recommend his services!

Deborah G.

12/25/2018

Saved the day! Electricity went out of most rooms on Christmas Eve. I checed breaker switches- flipped gently- nothing happened. Figured I'd just live 19th c style til I could get someone in after the holidays. Reading Yelp on Christmas, Ideal was listed as open til 9 pm today. Really? I called, and the gentleman walked me through the panel and how to flip a tripped switch with a little trick. I followed his directions- and- it worked! I laughed- he said You just saved $350 I said Thanks, best Christmas gift ever. I will call him when we're ready to tackle the big electric headache- upgrading from bulb and tube (or whatever its called).

Ting F.

12/08/2019 12:00:00 SA

We needed to have our circuit breaker replaced and when my housemate called Esed, he was quick to respond. He came over within an hour and promptly fixed our fuse box. I appreciated how upfront he is with his estimates and the final quote was very reasonable. Overall, I found him friendly and easy to work with. Should we need services again, I would not hesitate to reach out to Ideal Electric.

Kelson H.

02/07/2018 12:00:00 SA

My project consisted of adding a Cat 6 outlet to my dining room while running a new line to my router in my garage. The quality of work was fantastic and he got it all done in a few hours. I highly recommend Esed, he knows what he's doing.

Michael R.

4/24/2019

Esed and Ideal Electric were fantastic. I needed to get Fiber optic cable installed in the house but there was no route from outside to where the router was. So I needed conduit to be installed. Within 30 minutes of posting the project on Yelp, Esed called to ask about the project an get the details. He had a good understanding of what needed to be done and came to the house that evening to check on the specifics. He gave a good quote and took the time to explain if an why it might change (it didn't ). He was around the next day to install the conduit, taking into account any request I had made about placement. The conduit had to pass through two dry walls and an an outside wall, and Esed took great care so as not cause any damage, made a watertight seal on the outside wall. He made sure that there was no mess at the end.
I would highly recommend Esed for his professionalism and quality of his work.

Annette C.

08/07/2018 12:00:00 SA

I got lucky! Needed to move an outlet right away because we had a crew here rewiring our house for a new wifi system. Esed was here within the hour, worked with the crew to get the outlet to the right spot, and all the while explaining to me my options in very simple terms. Excellent service all around!

Alex L.

9/30/2017

Esed is great. I would definitely recommend him. He is fast, fair, and honest. He does clean work and is trustworthy. I recently hired him to do a major electrical upgrade at my home as well as a few smaller items. He presented different options as to how to best get the job done and clearly explained the pros and cons of each approach. I will hire him again.

Kurt S.

4/25/2018

The Best. I had a dangerous electrical problem one afternoon, and Esed hopped in his pickup and was over at my house in 30 minutes He diagnosed the issue, gave me a totally fair quote, and finished the whole job before sundown. This was not a small job - I was amazed.

Colleen H.

4/26/2019

Excellent service and great experience with owner. Thanks!!! Hope to see you again soon!!!

Bill L.

08/02/2018 12:00:00 SA

Esed was honest and straight-forward about pricing before he came up, and then promptly repaired the problem. Most impressively, when others were saying they could get to me in a week or two at the earliest, he came within the hour.

Very impressive, very professional, and I would highly recommend him.

Erica B.

7/24/2017

Straight shooter, clear communicator and extremely efficient.

J C S.

12/27/2017

Mr. Esed Okanovic was outstanding. Showed up exactly on time, surveyed the project, explained the options, and professionally completed the work to install an electric vehicle charger with very high quality and attention to detail. On top of that, he was a very interesting and friendly professional who took his time to explain how everything worked. He even looked at some other electrical work (at my request) and offered expert advice at no additional charge.

I give him my highest recommendation without hesitation.

Happy to update that 4 weeks later, my EV charger installation is still working great!

And new several months later, still very happy. Great service!

Harold N.

3/24/2015

The person who answered the phone was amazing. I wanted a service call for an outlet for a garbage disposal that wasn't working.

My diagnosis was that I needed a new circuit breaker. I thought I had reset it properly, but I hadn't. He asked me a few questions to diagnose the problem. Then, he talked me through the proper method of resetting the breaker. Problem solved!

I called back a few minutes later with a second question with that outlet. He analyzed that and gave me directions to resolve it too.

I had called two other companies first. One never called back, and the other said two weeks to come out. If I have any electrical issues in the future, I will call Ideal Electric and recommend him to my friends.

Since there was no charge, I'm happy to write a glowing review in appreciation.

Tom P.

1/19/2019

Esed worked with me start to finish to order a replacement sub-meter, and then he was very professional in removing the old meter and installing the replacement. He showed up on time and completed the work within a couple hours--being sure to make me check his work to guarantee my satisfaction. He's fully competent and professional and his work quality is excellent. I give him my highest recommendation and hope to use his services many times in the future.

foodie j.

10/18/2019

Timely, efficient, honest and respectable pricing - what more could one ask for from an electrician? Esed came out the same day, did the troubleshoot and fixed our issues. Going forward, we will always contact Esed with our electrical issues/installs.

Anne W.

2/21/2017

After calling around for an electrician to make some repairs in my home office, I lucked into finding Ideal Electric. Not only did a person answer the phone (!), I found an electrician willing to take small home jobs. We talked about my issues and discussed his fees, which I readily agreed to. Esed arrived within the hour and another hour all the work was done. His experience and expertise really shined as he broke the larger problem into 3 and solved each the right way. I will definitely use him again!

Tony K.

02/11/2017 12:00:00 SA

Esed came on a Friday night, fixed the problem quickly, then fixed some less urgent stuff because he was still on the clock. Super efficient; quickly figured out what the issue was, came when he said he would, charged what he said he would. Good sense of humor. Highly recommended.

Jon L.

11/08/2015 12:00:00 SA

I had a potentially dangerous situation with wires overheating and glowing. I called Ideal based on the Yelp reviews raving about his experience and troubleshooting knowledge. Esed arrived on time and quickly assessed the situation. He went to work immediately and methodically fixed all the wiring to the circuit breaker panel. Then he alerted me to a problem with the meter box and suggested that I contact PG&E. He waited for the utility service man to remove the meter and then fixed the problem within the meter box. I would definitely call Esed for any electrical need but especially for a difficult situation as he is up to any electrical
challenge with his experience and problem solving abilities.

Robin B.

05/03/2019 12:00:00 SA

Esed is the best. He is direct about his fees and schedule which apparently puts some people off but I found him very knowledgeable and an expert electrician, as well as being a very nice and patient person. I appreciated that he took the time to ask careful questions about the electrical problems I was having over the phone before coming out. He will advise against making changes if he thinks they are a waste of money or are unsafe. He also makes recommendations on how to reduce energy use. I found him to be the ideal solution for a variety of pesky electrical issues in my house. He also saved me a pile of money by recommending against buying an imported washer dryer set given the limitations of wiring in my laundry room. Highly recommend him, very good value for money.

Andrew J.

06/11/2019 12:00:00 SA

I don't have anything new to add to all the great positive point of views shared, but wanted to make sure Esed received another 5 star review. Exceptional service.

Ariel C.

12/12/2017 12:00:00 SA

Esed reviewed all the information and clarified any point to be able to complete the job accurately.

From the first call to the completion of the job, less than 3 hours passed and he completed the task in less than 45 minutes with precision.

well done and highly recommended A+

Samuel C.

10/22/2016

We just got a second fridge but it no longer worked in our home. Esed was very helpful in finding a solution for us. He is very honest and professional. I would definitely use his service for our next electrical project.

Kisa M.

11/17/2016

Esed didn't end up doing work for us, as he was booked at the time we needed him. That said, he was fantastic to deal with over the phone and more than once tried to move things around to accommodate our schedule and help us. Also was very prompt in returning calls and texts and clear about pricing. Great service!

Beth Alyse S.

07/08/2014 12:00:00 SA

Esed is GREAT!!!!!!!!!!!! I needed an electrician on short (emergency) notice when my 100 year old wall socket started making scary noises inside the wall. I found Esed on Yelp and basically picked him because someone said it's like having Werner von Braun fixing your home electrical needs. It's quite the compliment, really :)

Esed picked up my call right away, got back to me with scheduling info exactly when he said he would, was promptly on time, offered me great, straightforward rates (with an unsolicited a locals discount--what!), was super straightforward and helpful with all of my questions, had everything he needed right in his truck to save time, and let me watch him work (which was fascinating.) He also offered me advice on safety for the other areas of my old house which I had been wondering about, and was able to make a few additional small repairs that I needed right on the spot.

This guy's AMAZING. I'm using his services exclusively from now on.

Corinna S.

2/16/2019

I left a message with Esed on a Saturday. He was unable to schedule an appointment on the same day, but he was courteous and professional enough to call me back to let me know. When I explained that the electricity to various outlets including my refrigerator were not working, and that I would need help sooner, he walked me through some possible solutions and I fixed it myself, for free! Now I won't have to throw out spoiled perishables. Great guy! Thanks, Ideal Electric!

Shayne M.

07/10/2016 12:00:00 SA

Esed has came out twice for our company & done excellent work.

With low costs for an amazing job, great communication with all detail, and not to mention he knocked out a job on such short notice - that SAME day. I can't say enough good things, looking for an electrician - you should call Esed :)

Mia M.

7/30/2018

We had a handy man situation go south and result in 7 feet of burned wiring. Esed saved the day! He came super quick and immediately got to work identifying and solving the problem. We will definitely call him again if we need an electrician (and hopefully not under emergency circumstances).

QP Q.

09/02/2018 12:00:00 SA

Working with Esed was quick and easy. Messaged on yelp, called and gave an estimate the next day. After my ordered item from amazon arrived, I texted Esed to let him know equipments are in place. Esed showed up at my place after 3 hours in the same day! The installation was done within an hour. It's a breeze working with him because I don't have to go through the painful and lengthy appointment process like I did with other electricians.

Nella T.

4/19/2019

This is the second time Esed has worked his magic for our electrical needs. Esed came very highly recommended through several of our neighbors and friends as well as glowing reviews on Yelp. His level of expertise, responsiveness, punctuality, reliability, honesty, efficiency, cost-effectiveness and overall professionalism is simply unparalleled. I would give him 10 stars if I could for responding within minutes and for repairing our recessed LED lighting within a couple of hours. He is the owner operator and does the work himself. His rates are fair and reasonable. He has a fully outfitted truck with lots of electrical supplies which saved us lots of time and hassle of a Home Depot trip. Esed also gave us lots of practical advice, safety tips and cost-effective options for our home. Esed is ABSOLUTELY AND POSITIVELY THE BEST home improvement professional we have ever met!

Yvette D.

9/27/2017

Unreliable. We agreed on price, date and time. He failed to show up and did not call or text to explain or reschedule.

Rebecca M.

3/16/2016

Important; this is NOT the same Ideal Electric as in San Mateo County. This is our very own East Bay-located Ideal Electric!!

Esed Okanovic saved my life...literally!!!! I was feeling strange vibrations through the faucets while showering. Didn't think much of it, 'til other family members described the same thing, and my daughter's hand froze up on the faucet. Uhhh...I think we have a problem.

Based on Yelpers' ratings (hurray Yelp!) he was the first local electrician I called. But i, anxious about an evidently serous situation, misdialed his number, and coolant reach him that way (note:the Yelp listed phone number IS correct) so then took step 2 of contacting via Yelp's text msg set-up. I then proceeded to phone several other electricians, describing the problem Responses varied from Sorry, we can't get there for two weeks...maybe next time (gee, thanks!) to tTurn off everything immediately...then call someone else because we can't come. By comparison, Esed texted back immediately upon receiving my worried message, explained his pricing in detail, and said he would come that afternoon...instead of putting me off and scaring me simultaneously, as others had done.

Despite the rainy freeway commute that day, he arrived early, took care of this serious problem (an electrical wire had fallen on the bathtub and shower plumbing) showed me what he'd done, explained it in a way I could understand. When he said, It's now safe I totally trusted him.

As the icing on the cake to excellent electrical and communication skills, Esed is a lovely and very interesting man. if you're lucky enough to have a few minutes before he leaves for his next appointment, ask him about his travels and his home. He has practiced his skill in countries 'round the world. We are fortunately he's settled here now: not just in the USA, but in the East Bay.

He says, I strive for me and my work to be ideal in every way. Thank you, Esed. You are beyond that! Hvala lijepo!

Rob B.

12/16/2018

Esed came off a bit rough around the edges in the beginning of our first phone conversation, but by the end, he was friendly and informative. He was the only electrician to come up with an out-of-the-box idea to convert my unique garage wiring into a viable NEMA 14-50 outlet. Other electricians were looking to charge 3K+ and Esed was able to do the work for 1K. His creativeness and integrity were much appreciated.

W F.

12/04/2015 12:00:00 SA

My wife and I had a wonderful experience with Esed. We were forced to make extensive upgrades and repairs to the electrical system of our new home, which included pulling permits to replace the main box as well as work in the attic and crawlspace on our old knob-and-tube wiring.

Esed was very quick to do the initial inspection, gave us a fair price for the work, and took the time to explain every step. He's meticulous and clearly takes pride in his craft, and we couldn't be happier with the result.

Jen H.

10/08/2016 12:00:00 SA

These guys were really cost effective, and creative in some lighting solutions that I had. We came up with a great to light my patio, and it cost a lot less that others. I would recommend them to others. They seem to really know their stuff and the conduit follows the building lines well.

Mike W.

2/13/2017

I hired Esed after requesting bids from multiple electricians to add a new sub panel and outlet to support an electric dryer to my home in Berkeley. Esed impressed me immediately. He analyzed a photo I texted of my current panel and asked a number of questions to help assess the job. He quoted the job on the phone and helped me understand what it would cost. He was straight to the point and didn't waste any time. He was ready to work on the job the very next day (a Saturday!). The other electricians I spoke with wouldn't have started for weeks after. Esed's bid was significantly less than the others and he was finished within 24 hours. He has a pleasant demeanor and a sense of humor. He left the job site in impeccable condition. Highly recommended!

Tim J.

9/13/2016

Didn't even get past the discussion on what we think is wrong. Clearly too busy and doesn't need work. Unwilling to come out and give estimate. This is for replacing 6 outside lights and 10 inside flourescent bulbs and ballast in a 50,000 warehouse. Plus he was rude.

Michael R.

03/08/2016 12:00:00 SA

Called Ideal and Esed was at my house within an hour. Knowledgeable and efficient. Went to work immediately to troubleshoot the problem (stuck breaker) and then walked me through how to deal with the issue if it arose again. Also installed a new outlet on the same circuit since the failing outlet was contributing to the breaker tripping over. Highly recommend.

Judith H.

5/13/2015

esed okanovic was recommended to me by a friend and i'm so glad she did.

he took care of what needed to be fixed and i feel safer now. he knows what he's doing and he is thorough.

i may have been able to find an electrician who charges less, but i've learned through my 70 year life's journey, that you get what you pay for. and it's not good to mess with electrical problems.

a big plus..........esed is a sweetheart. easy to talk with and easy to trust.

Doug L.

1/13/2015

I had what I thought should have been a simple job installing an outlet in a room, but after calling half a dozen places, it was hard getting calls back and everyone that would call back was booked months in advance. I called Esed and he came the next day and did the job in about 45 minutes. It was fast, professional, reasonably priced, and he answered all the questions I had. I now know who I'm going to call any time I have electric work to be done.

D H.

01/05/2018 12:00:00 SA

Esed is a rockstar among electricians. He answered my call right away and arrived to troubleshoot the same day. He clearly states his pricing and asks the right questions upfront. Esed is friendly, polite, very knowledgeable and a pleasure to work with.

Galen A.

12/18/2016

Esed redid a dryer outlet for me. He came on a Sunday, the day after I called him, so that was great. He was efficient and explained what he was doing, and he gave me an accurate bid over the phone for the job. His rates are higher than electricians I've used in the past, definitely at the high end, but you get what you pay for, and I would use him again next time I need someone in a pinch.

Sally N.

11/15/2017

Esed Okanovic deserves way more than 5 stars. He works with the highest professionalism and care. Relocating the main electrical panel to my home's exterior (which is now required by code), he was knowledgable and efficient, and made a complicated job seem easy. He really cares about doing a good job, and takes care of whatever obstacles might get in the way. As others have said, he is a great communicator, and very personable. Having him work here was truly a delight, as well as reassuring that his work is of the highest caliber.

Tony J.

11/18/2016

Just had Esed switch out a sub panel from fuse to circuits, install recessed lights throughout the house and add ceiling lights in all of the bedrooms in the home i just bought that was older. He was very polite and knowledgable about electrical work. While he was there, a water pipe broke in the kitchen and he helped get it turned off and cleaned up. He was just all all around great guy that did great work and i will use him for all of my electrical needs. Prices were reasonable as well.

Una S.

9/24/2017

Top-notch expert electrician. Responsive, professional, efficient, excellent communicator, no BS. Will definitely use again if electrical work needed.

Kirstie B.

01/01/2016 12:00:00 SA

Very helpful service. Prompt even on a weekend. Fair prices, good recommendations, and Esed is a very nice person. Highly recommended.

kristy g.

11/03/2014 12:00:00 SA

THE BEST SERVICE EVER!!!! I have never had anyone come and explain the problem to me has much has Esed did. He even went out of his way and had me take a few pictures of the problem to see if he could fix the problem over the phone (WHO DOES THAT)??? I will never call anyone else again for any electiral problems. BY FAR THE BEST !!!!!

Kiki W.

2/20/2017

This guy is great. He switched a fixture for me and was very clear about prices, suggested the right height for the fixture to hang, and worked fast. I would highly recommend!

Brad M.

5/30/2015

Esed is a total professional and very thorough and conscientious in his work ethic. We bought a 1910 Craftsman Bungalow 3 years ago and the previous owners had done some DIY upgrades that were executed in a way to appeal to buyers but when the curtain was pulled aside revealed a mess of wires and a scary reality. Esed's approach is to help you achieve the best results for your particular problem and he offers choices to consider along the way. Having dealt with a number of contractors, we were waiting to hear about all the extra expenses we would incur once work began. This did not occur with Esed. He inspected our home and gave us a very reasonable quote on what the work would cost us and advised us about work that wasn't necessary that we thought we may need.

Esed is unique in that he shares his knowledge and is even willing to teach you how to do some of the work yourself if you are so inclined. He is also a great storyteller and we feel lucky to have found him.

Ulrike L.

12/20/2013

Esed from Ideal Electric just completed a project for me here in Oakland. I own other property in other states and have dealt with a great number of contractors of all levels of calibers. Esed is the epitome of professionalism, honesty and his caliper of knowledge is yet to me matched by anyone i have hired. The quality is of his work is at the highest level and he stands by his word regarding the outcome and delivery of the completed work. So, if you have a job to be done and you want it done right at a fair price, then i would recommend you hire Esed. I will!

Lisa B.

3/16/2018

We recently had Ideal Electric convert our halogen recessed lighting to LED, replace our outdoor motion sensor lights, install a 240 volt line for an EV charging station (and install the station),trouble shoot and repair the GFI circuit to our hot tub, and install some new recessed lighting and a ceiling fan light combination. I list all the different items because Esed, the owner of Ideal Electric, provided excellent guidance every step of the way from clearly explaining the scope of the work, recommendations for fixtures, and an honest appraisal of possible complications that might arise once the work was in progress. His estimate was clear and straight forward. He is extremely efficient and was able to complete the work in a day and a half. The day after the project was finished we discovered that turning on the ceiling light fan in our living room caused our new bedroom one to mysteriously turn off. I emailed Esed and he was able to troubleshoot the issue and stopped by the next morning to reprogram the remote control to a different frequency. It was a pleasure working with Esed and it is very clear why other electrical contracting companies have Ideal Electric on their referral lists.

Judith F.

5/24/2016

Nothing but positive comments to make about Esed and Ideal Electric. I called Esed because we needed an outlet installed for an irrigation system. He came that afternoon, gave us a fair estimate for the job and then he did it the same day. He explains all that he needs to do and is very conscientious, correcting small issues that have nothing to do with the job itself. I highly recommend Ideal Electric and will be having Edsed back to do some additional work in the future.

Susan K.

3/19/2014

I decided to use Toni's strategy and look for an electrician a little further down the Yelp list. Now, he's higher up. Book him fast! Esed was able to schedule my job for the same week I called him. He discussed with me his rates and different ways he could charge me (time and materials, bid, troubleshooting fee) to make sure I was comfortable with the deal. He called the night before to confirm and showed up right on time.

He completed the work a lot quicker than I expected and he was super-neat. He cleaned up every speck of dust he made. I could not be more impressed.

maureen b.

08/12/2016 12:00:00 SA

Esed is a class act. He came to our home without the required $59 fee that others wanted to charge. He gave me advice on the correct charger to install for my new e-golf. I ordered it on Amazon and he came back and installed it. Very professional. Very fair. I highly recommend him.

M J.

7/23/2016

Esed is wonderful. Great job. Price is what he said it would be. Work was great. He arrived when he said he would - it was the day after I called. The charge was also what he had quoted on the phone. He had everything he needed to do the job; no delays.

Bryan B.

1/13/2016

Esed's estimate was fair (and exact in its estimation of time). His work was excellent. His experience is obvious and care to detail remarkable. I consider him my go to electrician now.

Helen F.

12/21/2013

I cannot recommend Ideal Electric highly enough. Esed answered my call promptly and came over the same day to look at the job and give me an estimate. He is a highly skilled troubleshooter and found a very simple and reasonable solution to a problem
that other electricians said would be complicated and costly. He did an excellent job and was so helpful and meticulous. Last but not least, Esed is a very nice person!

Yuri G.

11/30/2015

Wow, wow, wow! Esed is simply an amazing, super knowledgeable, highly skilled, and honest electrician. I am utterly impressed with his level of skill and professionalism.
About a month ago, we found ourselves in an unsafe situation after hiring a contractor who did now know a lot about electrical work. To make a long story short, we had a small fire--that got me to call Esed. He quickly diagnosed the problem, gave us a reasonable estimate, and then completed the work in a professional and timely manner, all while explaining everything in a non-condescending manner. Now we are safe! He even gave us advice on other work that was not done properly by another person.
Then this evening some lights went out in our kitchen, and resetting the breakers didn't help. I called Esed and he was literally in our house in 10 minutes! I am not kidding you. 15 minutes later he had fixed everything. For someone of his abilities, he could charge an arm and a leg and I'm sure people would pay that, and yet his fees are very reasonable.
Some people are extremely skilled at what they do, taking pride in their work. Some people are extremely professional in the way they deal with customers. Esed is the best of both worlds. I can't thank him enough!

Constance S.

8/17/2014

Esed from Ideal Electric was awesome! We found his business on Yelp when we needed an electrician to help with some shoddy prior work by a contractor who left most of our outlets loose and constantly breaking the face plates. Esed was clear, honest, hardworking and fast. I will call him again the next time I need an electrician.

Abigail S.

11/01/2013 12:00:00 SA

All the electricians on the top of the Yelp list were booked far out, so I tried a new strategy: scroll down and call an electrician with fewer reviews, but all of them positive. I was not disappointed! I called Esed and he answered right away. His schedule was very flexible, so he came that day for an estimate, and two days later to do the job. I had had one electrician turn down the job because he'd have to climb a ladder to the third floor. And yet another electric company charged triple what Esed charged! ($3000 instead of $1000). I can't speak highly enough of the work he did. He was extremely communicative and gave me all the options with pros and cons. He was very thoughtful coming up with safe solutions and creative ways to run the wiring so it was the least disruptive aesthetically. For free, he even helped me design the kitchenette I was putting in as I struggled with a few issues. He was SOO helpful!! But he needed that information for exact placement of outlets, etc., and I wasn't as prepared as I should have been. He didn't seem to mind at all, and in fact, seemed to enjoy giving input, though was not pushy in the least. Really friendly guy, VERY considerate, very efficient, and even offered to install my daughter's light for free. I didn't take him up on it because I didn't want to take advantage of his generosity. But definitely a good guy to have do your electric. Competent, efficient, conscientious, and easy going. Highly recommend!!

Holden G.

12/19/2014

Reliable and expert electrical service. Having hired Esed for both major and minor electrical work on three separate occasions I would neither use nor recommend any other electrician. Treat yourself to the feeling of complete confidence that the job has been done correctly.

Psych T.

12/13/2014

Can't say enough nice things about Esed. The converted garage in my back yard was having strange electrical problems; after a few feeble attempts to fix it myself, I found Esed on Yelp and called him. He answered the phone (which in itself is sadly rare), listened carefully to my description of the problem, provided an initial diagnosis, and then gave an explicit description of his fees. I was able to set up an appointment for the next day at a time convenient to me; he arrived a few minutes early (really!) and worked with me to diagnose the situation. He not only fixed the problem, he explained why he was doing the things he was doing, fixed one of my poor attempts to address the problem without chastising me, and gave me advice regarding preventative steps I could take. He's not only very skilled, he's thoughtful and caring. Would not hesitate to call him again.

Nancy L.

12/05/2014 12:00:00 SA

Esed from Ideal Electric is GREAT !! I agree. I called five other electricians on the YELP list, and, all were too busy to come out. I needed an electrician in a hurry when I flipped the switch in my kitchen, heard a POP, and all the recessed lighting went out. I called Esed in the morning, he picked up right away, and, even though he had a full day agreed to come by at the end of it, 5pm. He arrived right on time, figured out the problem in a matter of minutes and fixed it. Since there was more time, I asked him to look at another electrical issue I had with my under cabinet lights. Without hesitation he figured out the problem there, as well. I highly recommend calling him. He's honest, skilled and kind. His pricing is also good, and, he is direct and professional about what he charges and why. I will call him again.

Sid B.

03/05/2013 12:00:00 SA

I am a General Contractor who has had the pleasure of having Esed as our electrical subcontractor on several jobs of every conceivable size and shape. Having Esed as your electrician is akin to having Wernher Von Braun come fix your model rocket - his understanding of electrical systems, electrical code, and practical implementation is wide-ranging and comprehensive. I am certain he knows more than many electrical engineers, as he recently evidenced by designing and verifying the entire system on a recent full-gutting remodel job. His panels are immaculately organized and labeled, and command the admiration of everyone onsite. One of his best aspects is how he lays out all possible scenarios, even if they are unappealing, before digging in to a project. While this may strike some as being a pessimist, it strikes me as being prepared. That's of the utmost importance to someone in my position. Oh, and did I mention that he singlehandedly does the work of five men? Not exaggerating.
The GC who referred Esed to me spoke of him as his secret weapon. I think that's apt. I think, however, that what this guy offers shouldn't be a secret anymore.

Brian K.

06/07/2013 12:00:00 SA

I was very pleasantly surprised working with Esed. He has by far been the most responsive and professional contractor I've come across to date. After reaching out to him for multiple, but minor electrical projects we had around the house, he returned my phone call within the hour, and came by for an estimate later that day. Pricing was very straightforward and he took the time to explain multiple options without being pushy. On the actual day of work, he was exactly on time, worked very efficiently, kept me informed with how work was progressing, and took the time to clean up meticulously after the work was completed. Will definitely be using him for all future electrical work I need done!

Eli M.

7/31/2014

What fabulous work. High quality. Timely. Price competitive. I have nothing but the best to say about Esed. He should be very high on this list. He met our every need--not a small job--with only a wait of a few days. I highly recommend him to anyone looking for a reliable stand up guy who does exceptional quality work. In a world in which it's difficult to even get a callback from an electrician, Esed stands a cut above.

Robyn F.

7/14/2013

I highly recommend Ideal Electric. I have a house in Oakland and Esed came from Berkeley to give me a bid on the same day I called him, even though he had a job in Lafayette. He was extremely prompt, and seriously checked out my small electrical projects. He took the time to measure things, check wires, and he provided me with every possible scenario for the different projects. He was able to schedule the job within the week, and even told me exactly what type of lighting I could buy on my own to save money. Esed was very professional, very prompt and a very honest guy. I would recommend him for any job, he is extremeley knowledgeable! I called the other companies with many good reviews on Yelp, including fighting Amish, they called me back late at night and could not even come out for a bid for about 2 weeks! Esed came out, gave me a bid, and ultimately got the job done in a week! A full week before I could even get any other company out to provide me with a bid for my job! Esed is a hidden gem, and I second the other reviews that said they kind of want to keep him a secret since he is so good, but his stellar work and reputation need to be put out there!!!